Documents: 05/06/2002 - EMAG Mail-shot Campaign Report 5th June 2002 - EMAG Mail-shot
Campaign Report
The mailing produced the
following responses (to 5th June):
- Total Responses (mostly
supporting petition to change Articles) 17,790
- New EMAG memberships
5,081
- EMAG contributions £100,094
- Estimated EMAG membership
after mail-shot 7,000
In a sense the mail-shot
has been a great success, more than trebling our membership and bringing in
£100,000. Less encouraging was the fact that 96% of Equitable policyholders
did not respond at all and 12,709 people were prepared to support our petition,
but not prepared to join EMAG or sent us £20.
The people here tonight
have to face the fact that we are the honourable exception, a minority of a
minority. Before going much further, we must ask ourselves - is 7,000 members
enough?
- Any battle with the Govt.
is going to be lengthy and we need to organise ourselves for the long haul.
We cannot reasonably expect anyone to commit indefinitely a large proportion
of his/her efforts on an unpaid basis, as some of us have done over the last
18/24 months.
- The key number of EMAG
members is that which will both give us a good chance of winning votes at
Equitable Life general meetings and support a worthwhile secretariat, with
something left for communication, lobby and legal fees. I believe this key
number to be about 15,000 or roughly twice what we have got.
-
About 35,000 people
vote Equitable meetings. There is a sizeable group (much in evidence last
Monday) that supports Vanni Treves in the hope that he will recover their
fortunes. To be sure of winning we need about 18,000 votes. With 15,000
members EMAG might be able to 2/3 (i.e. about 10,000) of our EMAG members
to vote with us consistently, as an organised block. Anything less will
not be ineffective.
- As regards a secretariat,
what I have in mind is the sort of structure used by sporting associations
and trade unions. The key person is the 'General Secretary', a paid official
responsible not only for administration but also for carrying out policy.
The right sort of person would reduce committee involvement to sustainable
levels. Skilled administrators are not impossible to find. The Banks and the
Services retire good people at very early ages. I guess the cost of this type
of secretariat to be perhaps £50-75k p.a. For this type of approach
we will need an annual sub (preferably by standing order) of the order of
£10 for a 15,000 membership.
My instincts tell me to
keep plugging away, but my professional judgement says we do not have sufficient
support. 7,000 members is not enough to influence Equitable Life votes and ensure
Vanni Treves pursues the regulators on our behalf or to finance an effective
organisation.
Two lines of approach open
to us:
- To try to double our
membership by appealing to the 12,700 who have indicated limited support OR
- To decide the response
has been inadequate and return the money subscribed. Allowing for the costs
involved, we could return 95%.
If we wanted to go for the
first course we must bear in mind that they have already taken a conscious decision
NOT to join and the response may not be good. My view is that we should only
go back to them if and when we have a workable strategy. I suggest we need to
deal with three matters:
- It would be very beneficial
to have our own counsel's opinion on the prospects of a claim against the
regulators either by EMAG or by the Society itself. Vanni Treves tells us
we will need to show 'bad faith', not just incompetence. Is he right? Would
this be the case if we could get the matter out of the UK and into Europe?
How long would it take and what would it cost?
- Probably more important
is to review the prospects for a political solution. Pensions are very much
on the agenda. The Government would like us to save more money for our own
pensions, but their actions in taxing pension fund dividends and dodging the
Equitable Life problem have had the opposite effect. If pressed they might
change tack. There are professional lobbyists who could help devise a campaign.
Who are our political friends and enemies? What are our strengths and weaknesses?
- It would certainly be
interesting to approach the other Action Groups, with a view to amalgamation.
Liz Kwantes has worked wonders with her group and ELPHAG has some good people.
However, I must tell you that I have been working on amalgamating action groups
for well over a year, initially with Vincent and more recently with Paul.
It has been very slow going. Perhaps the 'success' of our mail-shot might
be a catalyst for change.
If from this we can go back
to the 12,700 prospective members with a positive strategy, we might stand a
chance of persuading a large number of them to join the campaign.
To do this we need volunteers
to serve on sub-committees to take on these three issues and come back with
recommendations. It does not matter whether they can bring special skills to
our group, simply that they are sensible people prepared to take on some of
the work.
I would like to hear the
view of EMAG members, do you think we should carry on or wind up. If you want
us to carry on, are you prepared to help?
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